We’re not like other banks, just like you’re not like anyone else.

Where we’re coming from

Like most things that challenge the status quo, Qapital was born out of frustration. Founders George Friedman and Katherine Salisbury were trying to save but nothing seemed to work for them. Tired of a system that treated everybody the same – regardless of their motivations and their personalities – the couple set out to create a new way to save. With co-founder and CTO Erik Akterin on board, the result was an app that empowered users by putting their personal goals at the core of the product, and then supercharging their savings efforts with clever tips and tools rooted in behavioral psychology. Three years later, and having helped millions of users save an average of $5,000 annually, Qapital is now a full-service banking app that helps its members save smartly and invest confidently – all so they can spend happily.

Hear more about our philosophy

From our Chief Behavioral
Economist, Dan Ariely

Meet the founders

George Friedman

Co-Founder & CEO

George started his career in financial services at Nomura in NYC and went back to Sweden to lead projects at Avanza, Scandinavia’s largest brokerage bank. After spending a few years at Avanza, George decided to create an app that he would like to use to help him save. Today, George is the face of Qapital, an app that has helped customers save more than $1 billion. His day-to-day includes outlining our strategic vision, networking with investors and press, and managing everyday operations.

Katherine Salisbury

Co-Founder & Chief Strategy Officer

The idea for Qapital originated from a savings pain-point that Katherine and George faced as a couple. Today, as co-founder and Chief Strategy Officer, Katherine shapes Qapital’s principle strategic initiatives, including investor relations, product roadmap, and customer acquisition.

Katherine graduated from the University of Chicago, then Cornell Law School. She began her legal career at White & Case and Simpson Thacher, and later moved to Jefferies Finance, the finance arm of the global investment bank, where she was Vice President and Counsel.

Erik Akterin

Co-Founder & CTO

Erik has a history of startups under his belt. After college, he founded a web development and consulting business. Later, he worked at Avanza, where he was the tech lead and rebuilt Avanza’s entire tech stack. Today, Erik works both behind (and in front of) the scenes to make sure that Qapital’s tech is customer-centric, leading edge, and has bank-level security.


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