Our Story

Katherine and George


Co-Founders and Co-CEOs Katherine Salisbury and George Friedman had a growing family, and growing money stress. Keeping track of their finances from a traditional joint account proved impossible.

They needed a joint overview of all their finances, and they wanted to automate how their money moved to savings, investments, bills and spending accounts – but neither was possible with their bank setup. The idea for Qapital was born.

They started building a suite of smart money tools that put people’s goals back at the heart of the way they manage their finances. Today, Qapital combines behavioral science and the power of automation to help individuals and couples find money happiness and reach their life goals.

Born in Sthlm. Raised in NYC.

But we are hiring globally! Meet the Team that loves different and unusual. We’re obsessed with the small details of our products and getting shit done.


New York



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George Friedman

Co-founder & Co-CEO
Portrait of Katherine Salisbury

Katherine Salisbury

Co-founder & Co-CEO