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Dan Ariely Joins Qapital Team as Chief Behavioral Economist

13 Oct, 2015 | Behavioral Econ

21136519202_7aefada33f_kQapital was founded with the belief that when it comes to banking, people deserve better. We exist to solve a problem that most humans face every day, how to bridge the gap between intention and action when it comes to money management.

Tired advice and conventional wisdom aren’t helping young people improve their financial life. It goes deeper than that — the way we spend and save is linked to ingrained habits and deeply rooted behaviors.

For this very reason, we’re thrilled to announce that Dan Ariely is joining the Qapital team as Chief Behavioral Economist. 

Dan, a longtime believer in the power of thinking categorically about money, has been using Qapital since day one. He’s been using the app as a way to help him think about his spending on food, energy and even as a means of changing his kids’ financial behavior.

 With Dan’s help, Qapital will continue to create innovative features to help you build positive money habits that will last a lifetime. What keeps us on track, what makes us deviate from our goals? Dan is an expert on why we spend money on things we don’t need and how we can override our instincts to buy things when we should be saving for the things we truly want.

Dan’s groundbreaking research will help us continue to build the most effective banking and budgeting app on the market. We’ll be working alongside his team at the Center for Advanced Hindsight to understand why we do the things we do, even when they’re bad for us.

Dan Ariely is the James B. Duke professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced HindsightHe’s the author of multiple New York Times bestsellers including Predictably Irrational: The Upside of Irrationality: The Hidden Forces That Shape Our Decisions and The Honest Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves. Thousands of readers read his popular column in the Wall Street Journal, where he uses his unique blend of research, logic and candor to untangle personal finance dilemmas.

Qapital and Dan have the same mission — to help people align their spending habits with their goals and to create financial order out of chaos. Having Dan on the team isn’t just a win for Qapital, it’s great news for users. He and his team will expand our app’s capability to help people create unique savings plans that compliment (and not complicate) their lifestyles.

In everything we do, we believe in challenging the status quo. Qapital believes you can reach your financial goals just by living your life and going about your daily habits. With our tools, you can change your relationship with money.

Want to know more about Dan’s research? Follow him on Twitter at @danariely and learn why we’re so excited to have him on our team.

For any and all media requests, email lindsay@qapital.com.

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